Brief history and Mission Statement Research Paper

Brief history and Mission Statement - Research Paper Example The mission statement of Southwest Airline is still applicable today and it reflects the main focus of the airline is to offer the highest quality services to its clients so that they can be satisfied. Thus, it reveals that satisfying customers and providing the highest quality services are the topmost priorities of Southwest Airlines. Southwest Airlines started its businesses in 1967 with the name of Air Southwest Co however the name of the company was changed in 1976 to Southwest Airlines Co. in 1975, the company was first listed in American Stock Exchange and then it migrated to NYSE in the year 1977. Herb Kelleher became the Chief Executive officer and President of Southwest Airlines in the year 1981 and before that he was the chairman since 1978. In 1990, total revenues of the airline were recorded to be more than $1 billion thus making Southwest Airlines as one of the major players in the airline industry. In 1994, the airline acquired Morris Air and Arizone One to expand its services (Southwest Airlines). To satisfy the customers and provide them more facilities, the airline started online booking system in 1996. SWABIZ, a travelling plan for business travelers was introduced in 2000 with which business travelers could plan, purchase and track business travel. DING, an application was introduced in 2005 by Southwest Airline that notified customers about exclusive offers of the company. No such application was introduced by any other company in the airline industry before Southwest Airlines (Southwest Airlines). For sixteen consecutive years (1991 through 2006), the Department of Transportation Air Travel Consumer Report listed Southwest airlines as among the top five of all major carriers for on-time performance and fewest customer complaints. Southwest is the only airline to ever hold the Triple Crown (first in all of the categories) for its annual performance. No